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Hello Beautiful! I’m Elaina.

Creator and editor of

I’m a Texas girl who loves investing in people, developing leaders, and cheering women on as they pursue their dreams. I’m obsessed with dogs, food, and watching trashy reality TV.




I didn’t always know what I wanted to do…

In fact, I didn’t know what I wanted to do until recently. Growing up, I never knew what I wanted to do in life. Frustration built because it seemed like everyone around me had a clear path for themself or a talent that would get them far in life. Me? I was an introvert, that loved eating but couldn’t cook and could never figure out that “thing” that I was passionate about.




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